Public, Societal Benefit
Drive traffic to your website
To help bring clean and safe drinking water to everyone in the world, charity: water wanted to genuinely engage with supporters to raise funds, increase awareness, and reach new donors by maximizing their presence online.
charity: water sought to expand its presence online using the free tools available through Google for Nonprofits. Interactive, social, analytic, and optimization tools help educate prospective donors while giving supporters visual proof of how their contributions make a direct impact.
Using Google Maps, charity: water connects donors with their donation – upon making a contribution, donors are sent a set of GPS coordinates and photos where they can track their donations and see the impact they’re making.
YouTube has allowed people involved with the water project to document its progress by providing a platform for the charity: water staff to send thank-you messages to donors or capture videos on-site to tell personal stories of how new water wells provided safe and clean drinkable water.
charity:water also uses Ad Grants to help increase organic and paid search results, creating campaigns like one that encouraged people to ask their friends and relatives to donate to charity: water instead of a traditional birthday gift.