Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google works out which results to show starts long before you even type, and is guided by a commitment to our users to provide the best information.
Even before you search, Google organises information about webpages in our Search index. The index is like a library, except that it contains more info than in all the world’s libraries put together.Learn more about crawling and indexing
In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results for what you’re looking for.Learn more about search algorithms
To help you find what you’re looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, we’re constantly evolving with new ways to present information.Learn more about useful responses
While advertisers can pay to be displayed in clearly marked sections of the page, no one can buy better placement in the search results.Learn more about how we make money with advertising
We know Search can always be better. That’s why Google engineers spend every day testing it, conducting hundreds of thousands of experiments every year, resulting in thousands of improvements.Learn more about our rigorous testing